Software

Georgia Tech taps NoviSign for digital signage modernization

Photo: NoviSign

August 21, 2026

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Georgia Tech Athletics has adopted NoviSign's cloud-based digital signage platform across seven athletic facilities, creating a centralized solution for managing fan and athlete communications.

The deployment streamlines game-day operations, recruiting, and digital content management through a single scalable platform, according to a case study.

The deployment gives Georgia Tech Athletics a single cloud-based platform for managing various digital signage screens across seven athletic facilities.

The platform enables Georgia Tech Athletics to manage digital concession menu boards, locker room displays, recruiting visuals, athlete recognition and game-day communications from a single cloud-based dashboard.

The athletics department wanted a single platform capable of supporting both game-day operations and student-athlete engagement without increasing operational complexity.

"NoviSign allows us to run game-day concession menus on the concourse one minute and switch to a player tribute reel in the locker room the next, all from one digital signage platform and at a cost-effective price point," Jermaine Williams, assistant athletic director, facilities, operations and events, Georgia Tech Athletics Association, said in the release.

Using NoviSign's cloud CMS, athletics staff can update content, schedule playlists and manage displays remotely.

"We're proud to support one of the country's premier collegiate athletics programs," Gil Matzliah, NoviSign CEO, said in the release. "College athletics programs need digital signage that can support a wide range of audiences and use cases, from enhancing the fan experience to strengthening team culture behind the scenes. Georgia Tech Athletics demonstrates how a single platform can deliver that flexibility while remaining simple to manage and cost-effective to scale."

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