News

Reality Interactive will power digital media in new Time Warner demo stores

May 1, 2013

Reality Interactive, a full-service digital merchandising agency, will serve as the digital media partner for Time Warner Cable, which has recently launched several "experience stores" across the United States to provide in-store demonstrations of the company's interactive digital media offerings.

"Reality Interactive has been a great partner to work with on this important retail initiative," Tom Crowell, Time Warner vice president of retail strategies and partnerships, said in a news release. "They bring a very high level of expertise in the creation of compelling, retail-rugged interactive experiences for our customers. We think they do the best job of bringing our products and services to life at retail."

The stores are Time Warner's way of letting customers try out the services it wants to sell for TV, Internet and phone. The company has opened stores in New York, California, Kansas, Missouri, North Carolina, Ohio, Texas and Wisconsin, and plans to open nine more before year's end.

Reality Interactive provides content development, infrastructure engineering and design and remote management for the stores' digital media, the company said. The overall store experience is a partnership between Reality Interactive, the video production firm Reality Pictures, the architect Ware Malcomb and the brand marketing agency FAME, according to the release.

In-store digital media experiences include:

• Passion Focal Wall — Interactive two-screen experience with video and dynamic imagery selected by customer via tablet
• Learning Bar — Interactive bar with customer-focused tutorials and product demonstrations on various devices
• Rep Station — Walk-up station with digital signage display and tablet highlighting relevant offerings to customers during face-to-face contact with store representatives
• Inspired Living Area — Home seating area with three screens and a tablet for demos of Signature Home and IntelligentHome applications

"Time Warner Cable has so many great offerings and services," Reality Interactive CEO Craig Martin said in the release. "It's been a pleasure for our team to translate such a great brand story into a compelling digital in-store experience."

Learn more about digital signage in retail.