Software

Quotient spearheads new DOOH data solution

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September 29, 2022

Quotient, a digital promotions and media company, has added promotions to its omnichannel measurement toolkit, according to a press release.

The integrated system is designed with a holistic, heuristic approach to nonlinear path to purchase, allowing businesses to optimize ROI and dollar spend by seeing a more granular view of impressions and conversions across channels.

"As retail media networks continue to transform the advertising landscape and boost retailers' bottom lines, the wider industry is grappling with the differing measurement solutions found across mediums," Matt Krepsik, CEO of Quotient, said in the release. "With this in mind, we're thrilled to be launching a solution that enables our clients to maximize their return on investment. Consumer shopping behaviors are constantly changing, and the latest addition to our omnichannel measurement capabilities aims to help brands better understand promotions and media together."