News

Quividi joins Digital Place Based Advertising Association

May 19, 2016

The Digital Place Based Advertising Association has announced that Paris-based Quividi has become its latest member, according to a press release from DPAA. Quividi's anonymous video analytics platform counts and qualifies audiences in real time. The company helps media owners, agencies and brands to create contextual dynamic campaigns that resonate with the viewers and can measure the impact of their communication strategies.

"Audience measurement is a linchpin to continuing the rapid growth of the digital place-based media industry," said Barry Frey, president and CEO of DPAA. "Quividi is at the forefront of providing the detailed attention metrics that marketers need to make informed decisions on how to most effectively incorporate DPB into video campaigns."

According to Ke-Quang Nguyen-Phuc, CEO of Quividi, having real-time contextual data is vital for screen media in order to be responsive and accountable.

"With large deployments worldwide, Quividi has demonstrated that attention is a formidable currency for the DOOH and DPB markets," he said. "Furthermore, real-time segmentation of the audience and attention measurement are instrumental  to programmatic, on the ad trading side as well as on the creative side. We're looking forward to building this vision for programmatic together with our peers at DPAA."

DPAA helps brands connect to consumers on-the-go and at targeted locations, the release said. DPAA fosters collaboration between agencies and digital place-based networks; provides standards, best practices and industry-wide research; and promotes the effectiveness of digital place-based advertising.