News

PRN launching retail media network in Brazil

November 6, 2007

PARIS, France — Thomson's Premier Retail Networks (PRN) business, part of the Group's Services division, announced it is expanding its international presence. PRN, through CerejaPRN, its Brazilian joint venture with Cereja, has reached an agreement with Carrefour to deploy a retail media network that covers all of Carrefour's Hypermarket store locations in Brazil.

In October, PRN signed an agreement with Carrefour, which is expected to be the first retailer in Brazil to deploy a chain-wide retail media network. Carrefour's Hypermarket locations in Brazil are visited by approximately 27 million shoppers each month. The new Brazilian in-store media network rollout already has begun, and more than 100 Carrefour hypermarkets will be equipped by the end of the year with a system that features 42-inch plasma screens in select areas within the store, 19-inch flat-panel LCD screens at checkout lanes and a video wall made up of the TV monitors merchandised in the electronics section.