Display Technology

PPDS teams with AV distributor Prase

Photo: PPDS

June 8, 2026

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PPDS, the exclusive global provider of Philips Professional Displays, has formed a partnership with Italian AV distributor Prase, a Midwich Group company.

The partnership with Prase will bring extended choice, value, and opportunities — including around sustainability and energy savings — for businesses in Italy, according to a press release. Founded in 1993, Prase distributes an extensive range of AV and IT solutions with corporate, education and retail among its core target verticals.

Prase's partner network will have access to PPDS' portfolio of Philips Professional Displays and solutions.

"We are delighted to have partnered with Prase, a distributor that is aligned with our values on how to do business, together with our ambitions to grow as a company. PPDS has made significant imprints in the Italian market, supporting projects across verticals, with an ever-evolving range of highly flexible and sustainable solutions, each tailored around the precise needs of the customer. Working with Prase we can continue to bring new innovations to businesses on an even grander scale," Andrea Castelnuovo, sales director Italy, Greece, Malta and Cyprus at PPDS, said in the release.

PPDS recently joined Prase at MIR 2026, Italy's largest AV event, which included the official launch and availability of the company's foldable and height-adjustable 135" Philips Unite LED 6000 Series AIO.