Display Technology

PPDS partners up with AV distributor Prase

Photo: PPDS

July 10, 2026

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PPDS, the exclusive global provider of Philips Professional Displays, has announced a strategic partnership with Italian AV distributor, Prase, a Midwich Group company.

The partnership with Prase will bring extended choice, value, and opportunities — including around sustainability and energy savings — for businesses in Italy, according to a press release.

Prase's partner network will have access to PPDS' portfolio of Philips Professional Displays and total solutions.

"The Philips entry in the Prase catalogue leads us to strengthen and strategically evolve our offerings concerning the LED and displays sector. The core of this partnership is a synergy of values that make Philips Professional Displays one of the solid and long standing players in the video area, and Prase, the value added distributor, an outstanding benchmark in the Italian market, renowned for its great efficiency and customer support," Mario Baratto, vendor account manager at Prase, said in the release.

PPDS recently joined Prase at MIR 2026, Italy's largest AV event. which included the official launch and availability of the company's foldable and height-adjustable 135" Philips Unite LED 6000 Series AIO.

"We are delighted to have partnered with Prase, a distributor that is aligned with our values on how to do business, together with our ambitions to grow as a company. PPDS has made significant imprints in the Italian market, supporting projects across verticals, with an ever-evolving range of highly flexible and sustainable solutions, each tailored around the precise needs of the customer. Working with Prase we can continue to bring new innovations to businesses on an even grander scale," Andrea Castelnuovo, sales director Italy, Greece, Malta and Cyprus at PPDS, said in the release.