Hardware

Planar adds sales director, business dev manager

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April 7, 2026

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Planar had expanded its U.S. sales force with the addition of two West Coast hires.

Antonio Dias is on board as regional sales director for western U.S. as well as business development manager for the company's consultants, architect and design (CAD) group, according to a press release.

He brings nearly 20 years of Pro AV industry experience, joining from Crestron Electronics where he held senior leadership roles supporting consultants, resellers, industry partners and end users. He will report to Tani Klein, vice president of North America Sales.

Douglas Schoenherr has been hired as the CAD Group business development manager for the western U.S. He joins with nearly 30 years of experience in the Pro AV industry with a strong focus on consultant engagement and specification development.

He previously served as consultant liaison at Biamp, where he cultivated strong relationships with AV/IT and MEP design consultants across the Southwest U.S. He will report to Lainie Mataras, general manager of the CAD Group, and work closely with Applications Engineers Orlando Helena and Dusty Masanz.

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