News

Phoenix entertainment district integrates digital signage and static ad management

Downtown Phoenix's Legends Entertainment District has chosen Ayuda Media Systems’ platform to run all of its out-of-home advertising operations and digital signage.

April 10, 2015

Downtown Phoenix's Legends Entertainment District has chosen Ayuda Media Systems’ platform to run all of its out-of-home advertising operations and digital signage. Legends operates its own self-contained advertising network in one of the most heavily trafficked areas in Phoenix, delivering the highest number of combined ad impressions compared to any other venue in the sixth largest city in the U.S., according to Ayuda.

The Legends District is the downtown home to Chase Field (home park of MLB's Arizona Diamondbacks) and the US Airways Center (home to the NBA's Phoenix Suns, the WNBA's Phoenix Mercury and the AFL's Arizona Rattlers). It operates several large-format spectacular digital billboards in addition to more than 40 static spectacular signs, and Ayuda is now powering all live digital signage operations and playback, contract management and sales tools, delivering a fully-integrated end-to-end experience designed to allow Legends to efficiently manage its business growth, the company said.