STRATEGIC PARTNERS
April 23, 2007
EXTON, Pa. — Philip Morris Worldwide Duty Free has deployed a Scala InfoChannel network in Argentina's Ezeiza International Airport and Brazil's San Pablo Guarulhos Airport with OBVIO Digital Signage, a Scala certified partner. More airports are planned, including Rio de Janeiro, Brazil; Mexico DF; and Cancun, Mexico.
OBVIO is an advertisement and communication company located in Montevideo, Uruguay. OBVIO has been a Scala certified partner since 2005, working with major clients located in many Latin American countries, including Uruguay, Argentina, Brazil, Mexico, Panama and the Caribbean.
OBVIO designed and installed two projects inside the departure Duty Free Shop at Ezeiza Airport in Argentina. One is a back-wall fixture with plasma display monitors, which combines the traditional backlight displays and dynamic digital signage technology. The other is a large plasma wall with frameless plasma screens. The video wall is reported to be the largest frameless plasma screen in Latin America. Both the video wall and back-wall fixture are used to display brand communications, price comparison information and special promotions.
In the Guarulhos Airport in Brazil, OBVIO design and installed two different types of back-wall units for Philip Morris in the departure duty-free shop. The screens in Brazil are used to promote similar messages as the signage in the Ezeiza airport.
OBVIO creates all of the scripts using InfoChannel Designer and distributes those scripts using Scala Network Manager to each of the digital signs in the airports around Latin America. Philip Morris is continuing to roll out digital signs in their duty-free shops across Latin America.
