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Pattison Onestop combines mobile, DOOH ad platforms

Pattison Onestop, a division of Canada's Pattison Outdoor Advertising, has partnered with zappit, a provider of mobile engagement technology for the rollout of a new mobile-enabled advertising service called Engage, the company has announced.

June 2, 2015

Pattison Onestop, a division of Canada's Pattison Outdoor Advertising, has partnered with zappit, a provider of mobile engagement technology for the rollout of a new mobile-enabled advertising service called Engage, the company has announced.

Pattison Onestop's new proximity and mobile advertising platform will connect Near Field Communication, Quick Response codes and SMS text interactivity with its digital signage and static advertising displays, allowing marketers to engage with consumers using their smartphones, the company said.

Leveraging its OOH media products, Onestop's Engage is intended to create an ecosystem for providing interactive experiences for instant brand engagement with consumers. With Engage, the company said, marketers will be able to create relevant and personalized offers, and provide consumers immediate access to a variety of rich-media content such as video and gamification, social content and incentivized opportunities such as couponing.

"Onestop is extremely excited to officially announce the launch of Engage, our new mobile engagement technology that will provide marketers the ability to adopt a more targeted and personalized approach to advertising," said Cam Milne, vice president and general manager of Pattison Onestop, in the announcement. "We are incredibly proud to bring this innovative product to market, and we feel confident that it will create new opportunities for our many marketing partners across our network of digital products. Engage is an incredibly intuitive platform and a competitive edge for marketers to enhance consumer engagement that will allow end-users to immediately connect with campaigns with their smartphones. And it's a platform capable of supporting high volumes of NFC, QR and SMS campaigns."

Engage also will deliver real-time, Web-based data and reporting to marketers to help them monitor and evaluate the performance of their campaigns, Pattison said.

Engage is available on Pattison's digital mall units, static posters and video wall units within Toronto's PATH - a 30-kilometer walkway consisting of shops, services and entertainment. Plans for future expansion are under consideration. Engage also will deploy on Onestop's Digital Mall Network at 22 locations on 169 screens, and create a network capable of reaching more than 3.7 million people weekly, the company said.