News

Open digital signage platform Enplug launches App Marketplace

Enplug's open SDK platform lets business and developers create custom apps to promote real-time interaction and engaging customer experiences in any location, company says.

April 6, 2015

Enplug, the open digital signage software platform designed to transform any display into a two-way communication screen, has announced the launch of its App Marketplace for developers and businesses.

According to the company, now any developer or business can create and integrate fully customizable apps to run on Enplug's network of public displays without cost or commitment. Enplug's App Marketplace also provides businesses with a suite of real-time social media, weather, news and a variety of other apps aimed at driving real-time customer engagement and interactions.

"What sets Enplug apart, and what none of our competitors currently offer, is that we're intentionally built as an open platform," Enplug CTO Tina Denuit-Wojcik said in the announcement. "Other digital signage options try to build functionality for every use case. We provide the tools to customize and build for individual business needs. By operating as an open platform, Enplug can focus less on app development and more on creating an awesome platform for others to build upon."

Enplug says its open SDK makes it so that developers only have to think about the app's functionality – not about delivering and updating it for multiple devices. Independent developers can create apps with the potential to gain exposure on public displays on thousands of Enplug screens across the world. Online services (e.g., private social networks, traffic updates, staff ratings, transportation options, loyalty programs, etc.) can integrate existing apps into real-time customer engagement tools and promote services, without the hassle of handling all the complexities related to the set-up and configuration process.

Waiting list service Waitlist Me was the first developer to build for the Enplug App Marketplace. Waitlist Me has helped businesses across all industries serve more than 60 million people through its cross-platform service for managing waitlists and reservations, according to the announcement, and the integration brings a new benefit to restaurants and other businesses with a digital signage network. Customers can now simply glance at a screen to see their place in line instead of constantly wondering or asking how much longer they need to wait. Businesses can also access Enplug's growing number of exclusive apps to unlock real-time customer engagement on premises, the company said.

Existing Enplug users will be able to take advantage of the App Marketplace through access to potentially unlimited integrations, according to the announcement. As more and more developers create apps for the platform, users and their customers will have the opportunity to use their favorite apps on premises. Any business using Enplug can create custom apps to display on screens that match its own unique branding, vision and marketing campaigns.