News

NY airport inks 'Titan-ic' DOOH deal

August 7, 2012

Out-of-home advertising and media firm Titan has been awarded a five-year contract for the exclusive right to sell advertising in Westchester County (N.Y.) Airport, according to a company announcement. This is the first win for the company's newest division, Titan Air.

The new, competitively won contract begins Aug. 1, and the agreement covers all advertising within the airport, including digital out-of-home advertising such as digital signage displays that will provide news, weather and travel information as well as advertising. Titan also will be marketing new media in the airport, including a "Digital Visitor Information Center" that will allow passengers to reserve hotels, rent cars and make dinner reservations.

Other new initiatives that Titan will bring to the airport include work spaces designed to provide comfortable seating for passengers and charging stations for multiple electronic devices. These stations will feature high-impact advertising and will be distributed throughout the airport.

Titan said it will utilize its full sales team to sell local and national advertising into the airport. Local sales and marketing will be run from the company's New York headquarters, as well as from a new office in Westchester County.

"We are delighted to begin our first Airport partnership," said Titan President and CEO Don Allman, in the announcement. "Titan's proposition is centered around the 'people in transit' philosophy, and airports are a logical fit within our core competency."

Westchester County Airport is served by seven airlines flying to 15 destinations in the U.S., and has approximately 1.5 million passenger arrivals and departures per year.

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