News

Novatel, ICG partner on wireless display-at-the-pump

July 24, 2007

SAN DIEGO — Novatel Wireless Inc., provider of wireless broadband access solutions, announced a strategic partnership with Internet Connectivity Group Inc., a solution provider in the wireless Internet and digital media space. Together, the two companies plan to bring media content to gas stations in the United States, Canada and Mexico.

"By working with Novatel Wireless our customers will eliminate the need to hardwire digital signage at the pump," said Kurtis Van Horn, president of ICG. "The Novatel Wireless infrastructure enables us to deliver the right content to the right location, based on demographics and geography. Our combined solution enables advertisers to recognize the highest ROI possible."