News

Nokia engages London Tube riders with interactive sign/game

May 28, 2007

Commuters waiting for their train are nothing if not a captive audience, and marketers are beginning to understand this. A great example of reaching this audience was recently spotted outside the Tottenham Court Rd. station of the London Underground, where Nokia has deployed an interactive "matching game" on a giant touchscreen.

In addition to giving idle travelers something to occupy their minds and hands, the game doubles as an advertisement for the Nokia N95 cellular phone.

Watch the game in action