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Nielsen: in-store traffic measurement data available by 2008

September 27, 2007

In-Store Marketing Institute: The second phase of research in the P.R.I.S.M. project began May 1, and Nielsen In-Store plans to have syndicated measurement of in-store traffic available in 2008. Phase II of the P.R.I.S.M. (Pioneering Research for an In-Store Metric) project will be conducted at leading retailers nationally through fall, paving the way for a measurement system that will usher in "the Golden Age of in-store marketing."

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