News

New Toronto mall will feature Canada's largest digital display

April 10, 2007

TORONTO, Ontario — The new entertainment complex opening in downtown Toronto will be named Toronto Life Square. Developed by PenEquity Management Corp. and referred to as Metropolis during initial construction, the multi-use complex is scheduled to open in phases, beginning fall 2007. Toronto Life Square will dominate the northeast corner of Yonge and Dundas Streets. With 500,000 square feet of indoor space, the building will also feature approximately 20,000 square feet of outdoor signage, including Canada's largest high-definition video display, measuring 30 by 52 feet, and the world's largest contoured tri-vision. The video display will be enhanced by 34 surrounding video panels that can be used individually to create marquee effects or a display area of approximately 2,400 square feet.

Life inside Toronto Life Square will include a unique mix of entertainment, lifestyle, office and shopping opportunities. These will be accompanied by an integrated digital signage network including strategically positioned video and projection screens. While each display will have the ability to be programmed independently, the system will enable coordinated content across all screens to deliver a dominant, synchronized message. Toronto Life, in partnership with sister publications through St. Joseph Media and with technical and creative support from Alchemy (a St. Joseph Content company), will develop and produce special content for the integrated digital signage network and special live programming throughout the year.