News

New platform integrates digital signage and digital online to target Australia's 2 million small businesses

A new integrated online and digital out-of-home content platform dedicated to supporting Australia's 2 million small businesses has been launched by oOh!media as part of its online and offline product strategy, the Australian out-of-home company has announced.

August 20, 2015

A new integrated online and digital out-of-home content platform dedicated to supporting Australia's 2 million small businesses has been launched by oOh!media as part of its online and offline product strategy, the Australian out-of-home company has announced.

Shortpress, the fourth content platform launched by oOh! in the past 18 months, publishes small business information and insights to a mobile-first website in addition to the oOh!'s Café network of digital signage screens in 375 high traffic cafés in major capital cities, according to the announcement.

Group Director of oOh! Place Adam Cadwallader said the idea for ShortPress was born from research of the audience within the oOh! Café environment, which the company said provides digital screen content and free Wi-Fi to an audience of almost a million customers each week.

The research showed around 59 percent of the café audience own, manage or work in a small business; 90 percent find the café screen content a welcome distraction; most patrons were time poor and drowning in information; and for many the café had become a key part of their working life.

"There's an international phenomenon being coined, 'the coffice,' a cross between a café and an office, which provides workers with a place for meetings, a break from the isolation of working from home and time-out," Cadwallader said. "While we originally set about looking at what content would be most useful for our Café screens, the insights resulted in oOh! launching ShortPress.com.au, which aims to deliver content that inspires small business, and then amplifying the content via our digital café screens. To ensure the content reflects small business' needs, we're establishing the ShortPress Insights Community, in conjuction with Vision Critical's cloud-based, customer intelligence platform to drive the editorial direction and content."

According to the announcement, Shortpress will publish editorial, interviews, opinion and expert advice on key issues facing small business including advice about innovation, leadership, marketing, technology and finance, plus free downloadable tools and templates.