New McDonald's digital menu boards making recommendations based on weather

Dec. 31, 2015

McDonald's is deploying digital menu boards that will recommend certain menu options based on the weather at locations across the country, according to Business Insider.

"It can monitor temperature outside and it will know which products sell better at hotter or colder temperatures and promote those products," McDonald's US President Mike Andres said at an investor meeting in New York City on Tuesday, according to the BI article.

The boards, which can for instance recommend coffee on cold days or cold drinks on hot ones, also will show moving images of menu items to increase customer engagement and call attention to certain products. The DMBs also will feature automatic dayparting. They're set to be installed in all U.S. locations by the end of next year.

Per-transaction check amounts increased wherever the new menu boards were tested in Canada, Andres said. 

Topics: Menu Boards, Restaurants, Trends / Statistics

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