News

Neo Canada converts to BroadSign, adds screens

May 1, 2007

MONTREAL — Neo Advertising, the largest digital signage network operator in Canada, has converted its network of screens in 55 upscale shopping malls to the BroadSign Suite platform. The BroadSign Suite is a digital signage software package backed by ASP-model support and services.

According to Benjamin Mathieu, chief executive of Neo Advertising Canada, the switch is part of the overall strategy of modernizing the whole network before the next stage of expansion.

"We have to dedicate the resources of our own IT department to R&D, innovation and network operations, so using BroadSign's ASP solution allows us to stay lean and mean and focus on our core business, that is, selling advertising and expanding the network," said Mathieu.

Other divisions of Neo Advertising Group have been using the BroadSign Suite to operate digital signage networks in Switzerland, Germany and Spain since early 2006.

Neo Advertising Canada currently manages digital displays located inside food courts in 55 major Canadian malls. The network has a measured audience of 7 million shoppers per week (Canadian Outdoor Measurement Bureau audit) and is the first national digital signage network in Canada, with such regular advertisers as Telus, Wireless Wave, Telephone Booth, Warner Bros., 20th Century Fox and Government of Canada, among others.

Mathieu also announced that by October 2007 each old screen will be replaced by new 46-inch LCDs and the network will grow to 80 locations. Each display unit will consist of two high-definition screens mounted side by side, one of them playing entertainment and information content and the other one fully dedicated to advertising. Both screens will play a 15-minute long content loop; the average shopper dwell time is 32 minutes.