News

NBA takes notice of social media and digital signage integration

March 14, 2013

Phizzle Inc., a technology provider of advanced mobile and digital marketing solutions, recently released its Broadcaster iX Social to allow for the integration of social media into digital signage, which is already in use by the NBA's Golden State Warriors, according to a company release.

Broadcaster iX Social is a new feature for the company's proprietary product Broadcaster iX, a live event presentation solution for television and other broadcast media including scoreboards, digital signage and the Web.

Broadcaster iX Social enables marketers to integrate social web functionality into digital marketing campaigns, primarily on in-venue digital signage screens, supporting today's most popular social networks, including Facebook, Twitter, Google+, Foursquare and others in a single tool, the company said. Also linked to picture sharing networks like Instagram, Broadcaster iX Social monitors and broadcasts pictures submitted by fans, bringing all social and mobile efforts together under one platform. In combination with Broadcaster iX Classic — which offers a similar solution dedicated to SMS messaging and digital campaigns — Phizzle said its new solution is a comprehensive tool for integrating and managing social and mobile engagements for any live video or broadcast production.

Used in conjunction with Phizzle's exclusive CRM platform, Broadcaster iX Social allows brands to monitor and message not only their SMS database, but also their social network following on Facebook, Twitter, Google+, Foursquare and others. With a link to picture sharing networks such as Instagram, Broadcaster iX Social can also monitor and broadcast pictures submitted by fans, bringing all social and mobile efforts together under one platform.

Broadcaster iX Social enables marketers to integrate cross-channel marketing into their real-time, digital screen campaigns and integrates with all major broadcast software and display equipment, including Chyron, Harris, VizRT, Daktronics, ANC, Cisco and others.

Phizzle works with leading sports teams, broadcast companies and retail brands to deliver high-end, easy-to-customize real-time, interactive HD graphic templates for use in arena, retail venues, television or mobile campaigns. Broadcaster iX Social delivers branded messages while engaging fans, and in addition, driven by a high-end, real-time analytics engine, Broadcaster iX Social enables brands to comprehensively analyze their campaign engagements.

The NBA's Golden State Warriors are currently using Broadcaster iX Social to power the team's digital marketing initiatives. Recently, the Warriors hosted "Social Media Night" utilizing Twitter, Facebook and Instagram as social channels for fans to tweet questions to team players. Fans tweeted to the Warriors' Twitter account with the hashtag #GSWSocial and then, in real-time, the tweets were broadcast on the arena's Jumbotron.

According to Kevin Cote, Direct of Digital Marketing for the Golden State Warriors, "Social media serves as an important channel for us to communicate with our fans in a reciprocal fashion. It has allowed us to be increasingly creative with campaigns and fan engagement, while also supplementing and enhancing our marketing efforts across multiple channels. Broadcaster iX Social has been incredibly easy to integrate into our in-game experience, and it's something our fans have had the opportunity to directly benefit from and interact with during our games."

Learn more about digital signage at entertainment venues.