News

Minnesota Wendy's installs quad-screen digital menu board

May 7, 2007

MINNEAPOLIS — Wireless Ronin Technologies, along with new strategic partner Wand Corp., have installed RoninCast digital signage software to manage a digital menu board project at Four Crown's Wendy's Old Fashioned Hamburgers restaurant located in Maplewood, Minn. The Four Crown Organization, the largest Wendy's franchisee in the State of Minnesota, currently operates 59 Wendy's restaurants.

The menu board consists of four 42-inch displays, each showing a portion of the menu and an additional 42-inch display located near the front counter showcasing seasonal and promotional products as well as Wendy's-sponsored programs. FourCrown is able to dynamically change the in-store pricing and menu options, such as the addition of featured or promotional items, and incorporate video and other content in order to create an improved experience for the customer. A second digital signage menu board is scheduled to be installed at the Wendy's restaurant in Woodbury, Minn. later this month.

"The digital signage menu board application allows us to feature Wendy's products in a more compelling and dynamic format," said Michael J. Givens, president of the FourCrown Organization. "Being able to maintain and update our product displays from a central location will certainly help promote a stronger and more consistent branding message at our Wendy's restaurants."