News

Midwestern movie theater chain ordering up digital menu boards

Wehrenberg Theatres will be installing and employing digital signage software and managed services from Cinema Scene Marketing in each theater's upcoming conversion to digital menu boards, according to an announcement today from Cinema Scene.

August 20, 2014

Wehrenberg Theatres will be installing and employing digital signage software and managed services from Cinema Scene Marketing in each theater's upcoming conversion to digital menu boards, according to an announcement today from Cinema Scene.

Wehrenberg Theatres operates 16 movie theaters in Missouri, Illinois, Iowa and Minnesota; Cinema Scene will be providing end-to-end managed services for every conversion.    

"We continue to be impressed with the Cinema Scene team and their ability to deliver the functionality and creative designs for our menu boards," said Brett Havlik, Wehrenberg's director of concessions, facilities maintenance and ancillary revenue, in the announcement. "They understand the daily challenges of concession's operators and have built a digital signage solution low on maintenance and high on merchandising and promotion."

New functionality is allowing greater controls for managers at a location level. New software features allow location managers to control promotional offers and pricing based on inventory levels at their individual location. Defined at the corporate level, these localized controls can empower location managers to manage their individual location based on display promotional items and campaigns based on their local inventory, the company said.

"The addition of these dynamic features simplifies the ongoing management of digital menu boards," Cinema Scene Partner Brad Derusseau said in the announcement. "We continue to enhance our software to create a solution that can handle the daily challenges of managing price changes, promotions and menu changes."

This announcement of the Wehrenberg conversion comes on the heels of other digital menu board installations nationally with Allen Theatres, Classic Cinemas, Texas Cinema, Your Neighborhood Theatres and NCG Cinemas, the company said.