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MeldCX, Signagelive design tolls to measure DOOH effectiveness

March 24, 2022

MeldCX, a customer experience company focusing on AI and IoT solutions, and Signagelive, a digital signage producer, have teamed up to create data-driven digital signage powered by AI technology, according to a company press release.

Digital signage has proven to be a successful way of attracting customers, with 80% of shoppers claiming to have entered a store because they got lured in by digital signage. However, there is no attribution model and it's difficult for companies to track the success of a signage campaign and its ROI.

"Consumers have adopted digital channels en masse and are demanding more personalized care and engagement," Jason Cremins, founder and CEO of Signagelive, said in the release. "Through our partnership with meldCX, we give organizations the tools to create that for their end customers."

Viana by MeldCX and Signagelive want to reveal digital signage analytics that were previously untrackable, such as demographics data, dwell times, glances and content view-throughs. Once deployed, the digital signage data is accessible on an online dashboard, where organizations can also plan and schedule their content in real time.

"Signagelive is truly a pioneer in the digital signage industry," Thor Turrecha, MeldCX's EVP of global SaaS, said in the release. "We are honored to partner with them in bringing vision AI technology to the market, which will lay the foundations for the next generation of customer engagement experiences in-store."