News

Master Wok dishes up Origin Displays digital menu boards

July 30, 2013

Origin Display Group Inc., a supplier of indoor, outdoor and digital menu board solutions, announced today that the company will install Master Wok's first digital menu board solution at Quaker Bridge Mall in Lawrenceville, N.J. In addition to the digital work, Origin will provide the storefront signs for Master Wok as well as the co-branded Nathan's Famous Hot Dogs and Arthur Treacher's location, according to the company announcement.

Master Wok is a brand of Master Group Inc., which is located in South Plainfield, N.J. In addition to Master Wok, MG has three other concepts scattered along the eastern seaboard and sprinkled throughout the Midwest; combined, there are more 80 locations — most of which are in mall food courts — that serve millions of customers every year, the announcement said.

Origin Displays has provided MG traditional LED-backlit menu boards and magnetic menu boards for years, but the new Quaker Bridge Mall location required the use of digital signage, the company said. Origin Displays will handle all content management on an as-needed basis.

"Digital menu boards were and still are uncharted territory for Master Group, so there has been an understandable hint of uncertainty and apprehension on how to fulfill this requirement by the mall," Vic Pereira, Origin Displays' vice president of business development, said in the announcement. "Through several conversations with MG's VP Kevin Morrall, we identified Origin Pro as the best fit. The playback on the screens has a similar look and feel to their other menu boards with the added element of dynamic playback. In addition, because we have handled several of their other signage needs throughout the years, they are afforded the peace of mind that we have all of the information we need to manage their content with relative ease."

Learn more about digital menu boards.