News

Manila digital billboard optimizes ads

May 24, 2012

United Neon, an advertising firm specializing in outdoor digital signage in the Philippines, engaged Philippines-based digital signage experts Avolution Inc. to design its latest LED digital billboard to better monitor and schedule advertising content, according to an announcement from the companies.

The 5-meter (16.4 feet)-high billboard sits at Edsa Shaw, a popular crossing right outside Shangri-La Hotel In Manila, and is powered by Infobox, an all-in-one digital signage solution by Signbox Microsystems.

United Neon already used the LED digital billboard in Edsa Shaw for advertisements that could be scheduled on a daily, weekly and monthly basis, but the company was having trouble monitoring the advertisements being displayed on the digital billboard.

United Neon opted to have Signbox Microsystems' certified partner, Avolution Inc., supply the digital signage system, Infobox. Apart from improving the monitoring and scheduling of advertising content, it also enhanced the capabilities of United Neon to customize the design of the advertising content being played.

According to the release, the solution facilitated a significant tie-up with Metro Manila Development Authority, the resident traffic control authority in Manila, since this LED billboard is a highly effective means of communication, especially for urgent traffic information. This also spurred on a series of partnerships between Avolution and other LED billboards to display real-time content.

Read more about digital billboards.