News

Make 'em laugh: SeeSaw Networks inks content deal with NYC comedy club

June 15, 2011

Digital place-based media company SeeSaw Networks announced that it has inked a content agreement with New York City's Gotham Comedy Club to develop and distribute comedy content aimed at the elusive 21-to-49-year-old demographic through its extensive place-based media network.

The Gotham Comedy Club content partnership is a key milestone in SeeSaw's branded content strategy, the company said. The comedy content will work in combination with SeeSaw's proprietary Life Pattern Marketing methodology, its comprehensive media planning platform and the scale of its 200-million-impression network.

As a part of this agreement, Gotham Comedy Club and SeeSaw Networks will produce a short-form video series entitled "The Gotham Moment." The show will be shot on location at the Gotham Comedy Club and feature 10-12 comedians doing 10 minutes of clean, evergreen material appropriate for retail settings. SeeSaw will exclusively distribute the show through its place-based media network.

"In an era of exploding media choices, immersive content is the key difference between high audience engagement and active awareness," SeeSaw founder and Chairman Monte Zweben said in the announcement. "Gotham Comedy Club is an established institution in New York City, attracting established as well as rising names in the stand-up comedy circuit. I am very excited to partner with Gotham to bring compelling branded content to our network."

"We are very excited about our agreement with SeeSaw Networks," Gotham Comedy Club founder and owner Chris Mazzilli said in the announcement. "This is a great opportunity for us to further the Gotham brand on a national level."