News

LocaModa drops new social media app for DOOH

June 28, 2011

Cambridge, Mass.-based LocaModa today launched its Community Board 1.0, which it says is a new place-based social media application that runs on any digital out-of-home network and has been designed to enhance consumer engagement, venue marketing and advertising revenue.

Two premier brands have purchased media on Community Board for national campaigns running during Q3 and Q4 2011 in markets including health clubs, cafes and bars, LocaModa said. Community Board will launch on six networks: Zoom Media & Marketing's Fitness and Social Networks, RMG Networks, Health Club Media Network, Reach Sports Marketing Group and Panel Media & Marketing.

Graphically, Community Board 1.0 looks like a traditional community board and features the ability for consumers and venues to "pin" digital messages, photos and posters to venue screens, react with digital offers and local announcements and leverage built-in ad units. Message types supported include Twitter, foursquare, SMS, email, RSS and Facebook. All messages have unique characteristics: For example, the mobile messages feature tear off slips that display being removed when they are redeemed.

LocaModa CEO Stephen Randall said the new app "is the perfect intersection of Local + Mobile + Social."

"We've focused on simplifying how venues and agencies can leverage their social media assets in locations. This is important because with over 300 digital signage content management systems in the market, venues and agencies don't have the time or ability to worry about systems and infrastructure," he said in the announcement. "Community Board represents an elegantly simple approach to cross-channel engagement."

Like all LocaModa applications, Community Board is patented and supports a fully extensible and scalable architecture, with venue-safe real-time social media filters and moderation, the company said.