News

Lifeline intros new DOOH platform at DSE London

Patent-pending interactive platform displays high-definition digital signage content and video advertising for brands and marketers.

October 20, 2014

LifeLine Digital, a New York City-based startup, was to exhibit at last week's Digital Signage Expo in London, according to a company announcement. LifeLine Digital's patent-pending interactive platform displays high-definition content and video advertising for brands and marketers. In the U.S., LifeLine Digital is building an out-of-home advertising network via the company's technology located across shopping centers and live event venues, the company said.

The LifeLine Digital solution is designed to engage consumers while delivering highly targeted advertising and marketing content that also incorporates native image processing functionality. LifeLine Digital's patent-pending hardware and software offers detailed information for brands and marketers, including gender, average length of time for consumer interaction and more, the company said.

At Digital Signage Expo London, the company wanted to showcase the platform's benefits for international markets:

• Technology Localization – Adhering to Unicode, LifeLine Digital features localized software, which is aimed at international partners seeking to install and use the interactive platform in markets where language-specific experiences are critical. LifeLine Digital's multilingual capability currently includes Traditional Chinese, Simplified Chinese, Spanish, Japanese, Portuguese (Brazilian), German, Arabic, French and Russian.
• CE Marking – In addition to having FCC certification, LifeLifine Digital's platform is now certified CE, meeting European Economic Area "EEA" requirements.

"Following our successful launch of our experiential advertising platform this past summer, we've been hard at work expanding our presence in the U.S. We've engaged potential real estate partners to expand our advertising network in the U.S.," Lifeline Digital President David Gabbay said in the announcement. "At Digital Signage Expo London, we'll be meeting with prospective international partners, particularly from EMEA, who can distribute our interactive technology in their local markets. We built our solution, from the ground up, to seamlessly enable localized experiences in foreign markets."