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Leinenkugel's sells Summer Shandy with weather-responsive digital billboards

April 30, 2014

The Jacob Leinenkugel Brewing Co. is promoting its Leinenkugel's Summer Shandy with special weather-repsonsive digital billboard ads in Chicago, according to outdoor advertising company JCDecaux's website:

Utilizing weather sensitive technology, the ads change as clouds roll in, showers fall, or the sun shines. To make this happen, JCDecaux's digital team hooks these units up to an RSS feed that retrieves weather information in the windy city and adjusts the creative accordingly.