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Kiwi tech company, LG partner to deliver New Zealand first for digital signage

September 2, 2016

New Zealand-based Labyrinth Solutions has teamed up with electronics company LG to launch the first New Zealand-developed System-on-Chip software for LG commercial signage screens, according to a press release from Labyrinth Solutions.

Powered by Labyrinth Solutions' content management platform, Contegro, the new SOC media player supports more advanced digital signage applications, including touchscreen window technology, and without the need for an external media player or PC, the release said.

"Working on chip just makes sense. Many of the commercial digital signage displays that we see today rely on an external media player to work. Unfortunately, these players are usually the first component to fail," said Vaughan Reed, managing director of Labyrinth Solutions,

Labyrinth Solutions says its new SOC media player can also significantly reduce the acquisition cost for digital signage, especially when part of large-scale project consisting of numerous screens.

"With many of these larger projects demanding a player-less option, it was important for us to meet the needs of the market by delivering a New Zealand developed solution that can be easily customized for Kiwi businesses," Reed said.

The build was approved by LG's global headquarters in Singapore, according to the release.

"This is a great win for Labyrinth — to be the first New Zealand developer to have sign off from LG to say they have a content solution that will work with our SOC product," said Sheldon Vibert, LG business solutions manager for New Zealand. "Kiwi businesses can finally get behind a New Zealand-made solution that offers local support. Labyrinth also have the flexibility to work alongside local businesses, helping them overcome any road blocks they may have, while delivering a customized content solution." 

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