News

JCDecaux unveils double-sided digital portrait screen

July 29, 2016

U.K.-based outdoor advertiser JCDecaux has unveiled its new double-sided digital portrait screen, the A3 Fin. This is the latest addition to its digital portfolio in the South West London Network, according to a press release.

Located on the Kingston bypass, the screen is expected to generate 2.2 million impressions over a two week period. It has a resolution of 150dpi and can accommodate images of 468 x 756 pixels, according to the company site. This is the fifth location in JCDecaux's South West London Network. The company plans to install a total of 18 digital screens in the network, according to the release.

"The A3 Fin is an iconic and unmissable site which perfectly complements our expanding premium digital network and continues our domination in the South West," Spencer Berwin, co-CEO of JCDecaux said in the release. "It is a hotspot for reaching affluent commuters on their way to work."

"We launched a radio and out-of-home campaign with JCDecaux earlier this month and we are starting to see positive impacts on products featured," Chris Harris, group marketing, data and insight director at The Automobile Association, said in the release. "Out-of-home advertising has a very positive impact on our target audience and by being among the first advertisers on the new A3 Fin in JCDecaux's South West Network, we're building on our recent campaign success."