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JCDecaux lands DOOH deal in Abu Dhabi airports

July 18, 2013

Outdoor advertising company JCDecaux SA recently announced that its subsidiary, JCDecaux Out Of Home FZ-LLC, has been awarded an exclusive 10-year contract with Abu Dhabi Airports Company in the United Arab Emirates.

The contract will run from Aug. 1 and grants JCDecaux the exclusive rights to operate advertising in three airports in Abu Dhabi: Abu Dhabi International Airport; Al Bateen Executive Airport; and Al Ain International Airport.

Abu Dhabi International Airport is one of the fastest growing airports in the region, having consistently recorded double digit annual growth in passenger traffic in the past five years, and serving an estimated 16.5 million passengers this year, the company said.

ADAC Chief Commercial Officer Mohammed Al Bulooki said in the announcement that, "Abu Dhabi International Airport is the ideal location for innovative and interactive advertising campaigns that enhance the passenger experience and provide high visibility for advertisers and their brands. Providing new services of an outstanding quality is a key priority at the airport."

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