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JCDecaux deploys 50-ft DOOH sign at JFK

May 29, 2013

Global outdoor advertising company JCDecaux unveiled what it says is "the largest digital advertising sign at JFK, Terminal 8." The digital signage advertising display is 50 feet long and delivers HD image quality with a 688,000 pixel format, the company said.

Located in the central area of the terminal, the "digital spectacular" can be seen by 100 percent of departing passengers. Terminal 8 is the domestic and international hub for American Airlines. Nine million passengers traveled through the terminal in 2012 making it one of the busiest terminal buildings in the U.S., the announcement said.

JCDecaux is also announcing the rollout of its Prestige Digital Network of 70-inch high-definition screens at Newark Airport in Newark, N.J. This network is comprised of 36 HD screens located throughout the main gate areas. The network will be installed during the month of June and ready to catch the busy summer traveling season. Newark is the fourth largest international airport in the U.S. with 34 million passengers in 2012, the announcement said.

"In addition to our existing network of 70-inch HD digital screens at JFK, the deployment of large iconic digital displays provides advertisers a new, dynamic and engaging way to reach millions of airport travelers," said Jean-Luc Decaux, JCDecaux's co-Chief Executive Officer. "Following the extension last year to 2020 of our advertising concession for the three New York airports, these new installations reinforce JCDecaux's leadership position in terms of state-of-the-art digital advertising programs in key U.S. airports."

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