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Japanese department store buys into digital signage

Japanese department store chain PARCO last month opened its new store in Fukuoka, Japan, deploying digital signage throughout the store as part of its ICT strategy.

December 16, 2014

Japanese department store chain PARCO last month opened its new store in Fukuoka, Japan, deploying digital signage throughout the store as part of its information and communications technology strategy, according toan announcement from digital signage software provider DISE.

Throughout the store there are 27 screens in total, all powered by DISE digital signage software.

PARCO's digital strategy is to provide visitors with up-to-date information, guidance and current promotions at any given moment. DISE was chosen because of its flexibility to incorporate external information and data into the regular playlist, the company said. The solution's automatic and dynamic content update capabilities are designed to make system management easy, the company said.