News

Interactive visual communications centerpiece of Courtyard by Marriott's customer experience strategy

July 1, 2016

Four Winds Interactive has completed a large-scale dynamic visual communications project for Courtyard by Marriott, according to a press release from Four Winds Interactive.

Courtyard has redesigned its lobbies, food-and-beverage and other public areas of nearly a thousand properties to feature GoBoards, interactive touchscreens that serve as a digital hub and a vehicle for the brand. Located in strategic locations to best serve guests during check-in, breakfast and at other key moments of their stay, GoBoards provide streaming news, food-and-beverage options at the hotel, suggestions for local restaurants and entertainment options. The messages displayed are tailored to the specific property and the time of day.

"We have rolled out the GoBoards in 937 properties in 42 countries, and it continues to grow not only in terms of locations, but also in how we use it," said Callette Nielsen, VP and global brand manager for Courtyard by Marriott. "The flexibility of the system is incredibly important. It is used as a centerpiece of how we communicate with guests about The Bistro food and beverage offering but at the same time also includes everything from checking flight status to figuring out transportation to local destinations. We continually tailor it to meet the needs of guests, and Four Winds has been a great partner in helping us accomplish that."