Interactive ads turn heads at Vegas airport

Las Vegas Business Press: An Orlando, Fla.-based media company believes it has come up with a way to take people's minds off lengthy, irritating waits at McCarran International Airport: Become one with the advertisements. Two plasma-screen units already are operating in Concourse C. They are immersion-based, meaning they digitally capture the likeness of passersby and instantly make the person appear in the ad. Three projection units — one in each of the other concourses — don't copy and paste a person onto the screen, but are similar to the interactive, Flash-based advertising common to the Internet. They will be up and running later this month.

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