Software

India firm uses AI to optimize ROI in OOH advertising

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September 12, 2022

Say It Loud Media, a location intelligence OOH firm in India, is integrating AI and location information for targeted ads in the digital OOH space, according to a press release. The AI integration helps target ads based on consumer and location data, can deliver content based on desired metrics like affluence and optimizes ROI for conversion and impressions. The technology aims to remove human error from ad targeting.

"Just measuring reach of a plan is not enough. One has to be able to identify the parameters impacting business outcomes. Clients have begun to see the tremendous value that we are offering as business partners. Two-thousand-plus data points for ML and AI optimized results ensure that there is no room for any human assumptions in identifying the right locations," Naresh Bhandari, founder and CEO, said in the release.