News

In-mall digital signage network switches to BroadSign

Iwall in shop SA, an ad-based network in shopping centers across Spain and South America, has converted to BroadSign International LLC's automated digital signage software platform, according to an announcement from the companies.

June 10, 2015

Iwall in shop SA, an ad-based network in shopping centers across Spain and South America, has converted to BroadSign International LLC's automated digital signage software platform, according to an announcement from the companies.

The conversion of 700 screens across 45 malls in Spain is almost complete and an initial deployment in Peru will soon bring 250 screens into 10 shopping centers, the announcement said.

"As we grow in size, BroadSign is helping us reduce operating costs thanks to the campaign-based approach of its robust platform and innovative features designed for advertising and retail," iwall in shop CEO Jordi Alba said in the announcement.

Developed as a communication channel meant to connect consumers with brands prior to making purchase decisions, iwall in shop runs a content loop of six ads lasting 12 seconds each. An increasing number of campaigns incorporate touch, gesture, augmented reality, scent and dispensers for coupons and cinema tickets. Quividi automated audience measurement is used to best tailor ads to audience.

The network's LED and LCD displays, along with large-format LED panels, are situated throughout shopping mall corridors, food courts, parking lots and exterior locations.

"Iwall in shop displays are viewed by over 300 million visitors per year in Spain alone," said Maarten Dollevoet, regional sales Director, EMEA. "The conversion to BroadSign provides these consumers with a more premium shopping experience and gives advertisers the proof-of-performance reports they need to make sophisticated messaging and buying decisions."