News

Georgia outdoor advertiser going digital in Eurasia

Digital signage displays will run in transit, shopping mall and airport venues in Georgian company's new DOOH network, according to BroadSign.

September 29, 2015

The Georgia-based outdoor advertising company Alma LLC has selected BroadSign International LLC's digital signage software for the deployment of its digital out-of-home network, BroadSign announced today.

Alma's portfolio of digital displays is complementary to its traditional billboards and printing house, the announcement said. Four LED screens and LCD video walls will be live before the end of 2015 as part of the initial deployment, located in Tbilisi's city center, East Point Mall and Tbilisi International Airport.

"We came across BroadSign at Integrated Systems Europe and opted to use their software platform due to its strong credibility in the industry and features that meet the needs of our DOOH network," Alma CEO Giorgi Trapaidze said in the announcement. "The implementation of informational and interactive capabilities is essential to providing our advertisers with the ability to run innovative and high quality campaigns."

"We are very pleased that Alma, a national leader in traditional and digital out-of-home, has selected BroadSign's platform for the deployment of such highly visible displays and are certain the robustness of our offering will ensure the network sets a high bar for DOOH in the Georgian market," said Skip Beloff, vice president of sales at BroadSign.