News

Gamification firm offers basketball-themed app for March Madness

Just in time for "March Madness" and the NCAA Men's Basketball Championship Tournament, gamification company OfferCraft has unveiled its new basketball game that it says is easy-to-customize so businesses can use it for their marketing and customer engagement campaigns, including digital signage.

March 22, 2016

Just in time for "March Madness" and the NCAA Men's Basketball Championship Tournament, gamification company OfferCraft has unveiled its new basketball game that it says is easy-to-customize so businesses can use it for their marketing and customer engagement campaigns.

Like all game titles in the OfferCraft library, the new HTML5 basketball game can be embedded in emails, social media posts, websites, apps, digital signage, banner ads and even at the point of sale, the company said. Every element, from the music and imagery to the game rules, can be edited.

"We use games to present offers in a more memorable, psychologically compelling way," OfferCraft CEO Aron Ezra said in the announcement. "While many other companies focus on what the offer should be, our focus is on how to ideally give out the incentive. Our research has shown that just handing someone a coupon is far from ideal — most people forget about it or throw it away. If instead you allow customers to play a game like this basketball title to win that same discount or reward, you improve and sophisticated learning algorithms."

The arcade-style basketball title already has generated thousands of game plays and positive comments after being beta-tested with several large organizations across industries ranging from hospitality to retail to fundraising, the company said.

For a limited time, new clients interested in using the basketball game in their online or offline promotions will get it for free when they sign up for any OfferCraft package of six months or more.