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European Sign Expo announces featured content program

European Sign Expo organizers have announced the program of featured content for sign-makers and signage buyers, including plenty of digital signage content.

January 25, 2016

European Sign Expo organizers have announced the program of featured content for sign-makers and signage buyers, including "a wealth of free content, interactive demonstrations and workshops," for this year's ESE, March 8-11 in Amsterdam.

The seminars and workshops are intended to provide visitors with insights into industry trends and best practices, as well as emphasize user examples and impart business advice. Free to attend for visitors to European Sign Expo — as well as FESPA Digital and FESPA Textile — they will take place in Hall 2 every day of the event, the announcement said.

Highlights include: "Unlocking the Power of Social," presented by Paul Sackmann, social marketing and community coordinator-EMEA at Hootsuite Media Inc. For sign-makers wanting to know more about the use of mobile in digital signage, Frank Vallenga, sales director EMEA at BroadSign International, will discuss "Mad about mobile: How personal screens drive success of public displays." And the European Sign Federation will host one session on Friday morning looking at European Sign Code of Practice.

In addition, a daily panel discussion will take place at noon, chaired by Output Magazine's Editor-in-Chief, James Matthews-Paul, and Editor, Ben McCabe, who will be joined by experts from the sign industry. The discussions will look at topics including the future of signage in a connected world and diversity and young people in the sign industry. The team from Better Letters also will take to the stage daily (Tuesday-Thursday) at 2 p.m. looking at ghostsigns, traditional sign-writing, and sharing their own experiences of working with signage.

Accompanying the free seminars will be the Sign Seminars demo area, in partnership with Better Letters and Ghostsigns. Here visitors can find Mike Meyer and David Kynaston from Better Letters working on two pre-designed panels throughout the event.

"There is so much for visitors to explore at this year's European Sign Expo," FESPA Head of New Media and Events Duncan MacOwan said in the announcement. "The combination of seminars, panel discussions, demonstrations and 'do-it-yourself' features will provide sign-makers with the tools they need to grow their businesses. Whether a visitor is looking for business advice, insight and trends in the industry or to see the latest technology and products on the market, then there's something for everyone. And with over 70 exhibitors dedicated to non-printed signage, there's more than ever to see and do."

For more information on European Sign Expo 2016 and to register to attend, visit: www.europeansignexpo.com. For free entry use code AEOZ0701.