News

EK3, Dresser Wayne to take gas pump signage global

July 23, 2007

LONDON, Ontario — EK3 Technologies Inc. announced an exclusive global partnership with gas pump manufacturer Dresser Wayne. Under the terms of the deal, EK3's digital signage will be installed on gas pumps in 115 countries worldwide.

Fuel sales account for 70 percent of c-store revenues, yet 68 percent of the industry's gross profit dollars come from in-store sales, according to a recent survey. Because only 53 percent of gas customers visit the c-store, gas stations around the world are looking for new technologies to increase sales of in-store products and promotions.

The EK3/Dresser Wayne partnership allows station owners of any size to customize promotions, offer printable coupons, build brand loyalty and engage in day-parting – such as promoting coffee and breakfast foods in the morning and soft drinks and snacks in the afternoon. The digital signage, which is part of Dresser Wayne's iX Media platform for gas stations, also provides local advertising opportunities for station owners.

The partnership, which brings together products of EK3, Dresser Wayne and Microsoft, is already being used in some leading chains, such as BP, Home Depot gasoline stations and Army Air Force Exchange Services. It is due to launch in Europe in September.