News

Dot2Dot does DOOH for OAAA/TAB

May 16, 2013

Dot2Dot Communications, provider of media management software Ad Manager and Canadian sole distributor for Scala digital signage software, said it has pulled out all the stops for a grassroots client base — out-of-home.

As a member of the Outdoor Advertising Association of America, or OAAA, for nearly 20 years, Dot2Dot says it has worked with most leading outdoor operators to gain insight and incorporate best practices for itsenterprise solution, Ad Manager. As part of this years' OAAA/TAB Convention in Los Angeles, May 19-21, Dot2Dot will be showcasing its lineup of new product functionality for both traditional and digital out-of-home media. The company said it also will be bringing to life new ways for consumers to connect with signage via mobile devices using some of the latest outdoor screens provided by Vertigo Displays and LG Electronics.

Ad Manager highlights include:

• Demographic targeting for network operators to tailor media buys;
• A link to TAB out-of -home Rratings data for audience measurement;
• Automated proposal generation;
• Detailed performance reports;
• Remote lighting control that saves valuable time and money; and
• A refresh on their connected platform to generate buys for all media types using one contract with one invoice and a single source of POP.

"We're excited about this years' OAAA/TAB National Convention; their theme 'ignite' plays right in to the amount of innovative developments and momentum Dot2Dot has on the go," said Nancy Biglow, marketing manager for Dot2Dot Communications. "We're also thrilled to be a major sponsor of the event as the creators for the official mobile site — IgniteOOH.mobi."

Learn more about DOOH advertising.