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Domino's intros Pie Pass online ordering tech with digital signage integration

Photo: provided

February 18, 2020

Domino's has introduced Pie Pass technology to allow customers who order online to skip the line. When customers arrive in the store, they can check the Domino's Tracker or order confirmation page, then the digital menu board will greet the customer by name and the employees will hand them their pizzas, according to a press release.

The overall goal is to cut out the line for customers who order online or on the app and to "roll out the red carpet" for them, according to the release.

"We know that carryout customers value speed and simplicity, and that is exactly what they'll receive with Pie Pass," Dennis Maloney, senior VP and chief innovation officer, said in the release. "Gone are the days of waiting for your carryout order — now when customers arrive at the store, they'll be greeted by name on our digital signage and handed their order. It's the ultimate VIP carryout experience where customers don't have to be a regular customer to be treated like one."