News

Direct Digital wins digital signage contract from University of Montreal

July 15, 2007

MONTREAL, Quebec — Direct Digital Solutions Inc. announced the signing of an exclusive digital advertising contract with the University of Montreal, Canada's second largest university and one of the largest French-language universities in the world. Direct Digital Solutions has commenced the installation of flat-panel LCD displays throughout the school's CEPSUM fitness center.

The CEPSUM needed a way to communicate with its 60,000-plus members of new programs, special offers, home team schedules and other important announcements. Direct Digital Solutions will be responsible for the complete set-up and management of CEPSUM's in-house digital media network, dubbed the Target Network. In addition to CEPSUM's announcements, Direct Digital Solutions will open the system to third-party advertisers.

Established in 1878, the University of Montreal has a student body of more than 55,000 along with more than 10,000 professors, researchers and staff.