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Digital signage video wall entertains, advertises at Lithuanian shopping mall

The Ozas shopping center in the Lithuanian capital of Vilnius has a new point of attraction for the Christmas Holidays, 'the first and largest interactive video entertainment wall of the Baltic states,' according to an announcement from digital signage application company DOOHapps.

December 21, 2015

The Ozas shopping center in the Lithuanian capital of Vilnius has a new point of attraction for the Christmas Holidays, according to an announcement from digital signage application company DOOHapps.

DOOHapps said children and their parents line up to play with what it says is "the first and largest interactive video entertainment wall of the Baltic states." The mall's store owners use the digital signage video wall to natively advertise their promotions, and the results are measured and optimized by the shopping center's marketing department to improve advertising ROI for the tenants.

Situated in the center of the Ozas shopping center, right under the giant Christmas tree, visitors can play and interact with a large three-by-three digital signage video wall. The video wall was installed by Hansab's digital signage experts and enriched by DOOHapps' AppStore with interactive games, the company said. The shoppers play and at the same time the tenants' messages and promotions are advertised. The mall's marketing team can personalize these games with the shops' logos, images, videos and promotions. It enables them to reproduce their current online campaigns in the physical store, while measuring and analyzing all interactions, according to the announcement. And the results of all this attention and interactivity are measured and reported in real-time.

"We make sure that our visitors enjoy a day out at the Ozas shopping center. We like to spoil our visitors with fun and rewards," said Geda Korsakienė, Ozas' shopping center marketing manager, in the announcement. "This interactive game video wall is just the perfect way to do that."

Hansab said in the announcement it sees the display as a next step in the transition to in-store communication. "The effect is striking: Compared to regular video walls, the number of people around this large game screen is incomparable," Hansab digital signage expert Dovydas Stukas said in the announcement. "At the same time our customers can easily upload and personalize the content, just like a regular digital signage content management system does. The templates in the DOOHapps AppStore help our retail customers to go interactive without a high cost or specialized knowledge."

DOOHapps said its AppStore for interactive games and experiences is aimed at digital signage displays. "We can all send content to a screen, but in this technologically exciting period of smartphones and Internet of Things, we need to do more," said Frederik De Wachter, product marketer and co-founder of DOOHapps. "Hansab now has the power to turn physical stores into measurable digital stores where we capture and convert entertained consumers."