Gentleman Jack Double Mellowed Tennessee Whiskey has teamed with Captivate, a location-based digital video network, to target entrepreneurs of legal drinking age at work, according to a press release from Captivate.
By utilizing Captivate's network of 10,000 elevator and lobby screens across 1,600 office buildings in the U.S., Gentleman Jack has developed a media campaign that reaches small business owners at peak times during the workday.
Captivate and Gentleman Jack have developed Small Business Spotlight, a custom-content series that salutes an array of startups and highlights inspiring success stories of these entrepreneurs. As part of the 15-week series, Captivate viewers are encouraged to participate via Twitter by sharing their successful startup story or by nominating a small business using the hashtag #SmallBiz for a chance to be featured on the network, the release said.
"Gentleman Jack has partnered with Captivate to celebrate the entrepreneurial spirit of both its founder Jack Daniel and of the modern businessperson," said Ana Kornegay, Gentleman Jack brand director. "We are excited about the opportunity to share stories of innovative new ventures and the history of our double mellowed Tennessee Whiskey."
This series will reach the Gentleman Jack target audience during peak times when consumers are more receptive to spirits advertising via Captivate's precision targeting capabilities. Small Business Spotlight is programmed to air only during the 3 to 7 p.m. time slot when the workday is coming to an end and viewers are more likely to be in the social mindset, according to the release.
"We are pleased to partner with Gentleman Jack on a program that celebrates ingenuity and entrepreneurship — values shared by Captivate and Gentleman Jack," said Scott Marden, chief marketing officer for Captivate. "Small Business Spotlight allows us to encourage new and driven leaders, provide meaningful content for our viewers and develop a personal connection to the Gentleman Jack brand in an organic way."