Digital signage provider installs LED staircase in Las Vegas

June 24, 2016
Digital signage provider installs LED staircase in Las Vegas

Digital signage provider UTG Digital Media of Ottawa, Canada, has installed an LED staircase in Las Vegas, according to a company press release. It was unveiled May 19 at the grand opening of the JEWEL Nightclub and will remain on permanent display. This digital project is the first of its kind in Las Vegas, the release said.

JEWEL Nightclub is located within the ARIA Resort & Casino and spans over 24,000 square feet. The staircase features thousands of LED ribbons that are shock-absorbent and will display text, images, videos or a combination of mediums.

UGT created the LED stairs by removing the front panel of each step (i.e. the riser) and installing LED modules. The top portion of the step, which bears the weight of foot traffic, remains untouched, the release said. A transparent plexiglass protective cover was applied to complete the installation.

Topics: Casinos, Content, Customer Experience, Display Technology, Distributors / Resellers, DOOH Advertising, Installation / Integration, LED Signs

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