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Digital signage media player manufacturer announces tagging capabilities

September 2, 2016

BrightSign LLC, a manufacturer of digital signage media players, unveiled new tagging capabilities for BrightSign Network, the company's cloud-based digital signage network management service. These tagging features will be useful for customers with expansive digital signage networks, and also for marketing firms that manage digital signage networks for many customers, according to a company press release. These new functionalities are available now as part of the latest BrightSign Network v4.3.

"The ability to tag content and tag individual media players brings a new level of customization to digital signage,” said Jeff Hastings, CEO of BrightSign. "BrightSign Network takes what would otherwise be a very complicated content management task and streamlines the process such that anyone can determine where and when desired content will appear.”

BrightSign Network is a secure, PCI-compliant service that delivers the infrastructure to serve, manage and support a customer's digital signage network, freeing them from the complexities of hosting and maintaining the network on their own, the release said. Additionally, BrightSign Network is user-accessible via BrightAuthor, a free PC software application, and the BrightSign Network Web UI, accessible from any browser.

The new tagging feature set available on BrightSign Network v4.3 includes the following functionalities:

• Media tagging — Tag video, image or audio files with unique designations such as holidays, individual departments within a large facility or sales pertaining to a specific day of the week.
• Tagged playlists — Build a playlist using tag rules to add content based on media tags.
• Player tagging — Use a "match player tags” setting to achieve a secondary level of content filtering for highly targeted content delivery to specified groups of players.
• Matching tags — The ability to match media and player tags to enable playback of a subset of content from a single tagged playlist.

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BrightSign is the global market leader in digital signage media players, offering the most reliable, secure and sophisticated solid-state media players on the market today.

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